As a kid, Eden was the national Israeli undefeated champion of Warcraft 3 for 4 consecutive years where he developed his programming skills. He started his first company at the age of 16 and co-founded several internet businesses. A few were acquired by larger companies and a few are still profitable and growing. Today, Eden is the co-founder and CEO of Lending Express, where he brings the company his 14 years of experience in a variety of online businesses, marketing technologies, methodologies and platforms.
